What started as one brave woman's commitment to Fred, the family's Boxer dog stricken by cancer, soon became an unwavering commitment to an as-yet-unknown community. A community that didn't even realize they were longing for a healthier, raw pet food dietary choice for their four-legged family members. A community that would soon be nourished by seeing their pets flourish in unprecedented ways. A community who would only know they became part of such when they meet a fellow raw pet food feeding owner & smile, knowing they both share a positive experience and don’t need to nervously explain their pet’s diet. Nettie's initial insights didn’t just morph into opinions; they crystallized into deeply-held beliefs. Thus, Nurturing by Nature was born, conceived from a study of textbooks, a dedicated research trail, a conversation with a vet, and then Fred’s first raw meal. It wasn’t long before a simple, uncomplicated mission became the mantra of the house:
“To provide the very best raw pet food diet to our community, backed by exceptional customer service.”
"People just needed to know about this wonder diet." Nettie often said.
This wasn't some run-of-the-mill obligation, like a phone contract or a car loan, nor was it an adrenaline-driven commitment to complete a sporting event. No, this was a foray into uncharted territory. An unknown commitment to an even more unknown community, aiming to transform the lives of countless beings—whether they walked on two legs or ran on four. This was an all-consuming ambition to offer a miracle raw diet, executed with the highest standards of integrity to all.
Navigating these waters required more than a ship or a T4 van; it required a compass of values and beliefs. Suppliers needed education, custom diets had to be formulated, and processes had to be put in place—meticulously & passionately. As the days lengthened into endless nights filled with blood, sweat, and tears, something magical happened: The community grew; the collective knowledge expanded; and the tangible evidence—seen with our own eyes—fortified our belief in raw pet food. Family life took on a new form, subtly orchestrated around the production needs of Nurturing by Nature. What was once a kitchen transformed into a bustling conservatory; freezers migrated to garages, often brimming so full that a raw meal had to be traded for that all-important storage space. The wee hours signaled the end of production, but there was no rest. Showers were snatched quickly, right before the delivery rounds began. And how our hearts swelled at every warm reception that greeted each raw pet food delivery. The conversations may have been repetitive, but each story was unique to its owner. Whether it was the newfound glint in a pet’s eyes or the evident change in their "poop" that took a comically prominent place in discussions, the effects were undeniable. Often such emotions came from the nervous feeling we humans get, having switched to a fresh pet food diet, delivered to the door rather than poured from a bag.
West Moors, our inaugural store and the UK’s first dedicated raw pet food store, was not just another business move; it was an affirmation, a leap of faith. Contrary to conventional norms, empirical evidence rapidly supported our core belief—raw is not just an option; it should be the new norm. Other aspiring businesses ventured into the raw pet food arena, and to them, we tipped our hats. They only solidified what we already knew: Raw pet food is empowerment; it's a lifestyle, a community. Today, the scales tip differently—the community is broader, and raw is here to stay. West Moors still stands, stronger than ever, a living testament to the diet that our visionary founder, Nettie, initiated. To the skeptics who once dismissed us as charlatans, we say, "Your beliefs aren't ours, and they likely never will be." We know, and always have known, that every dog has its day—every day when we are Nurturing by Nature.
Today, Nurturing by Nature is more than a name or a business; it's a thriving ecosystem. Our dedicated team, our extended family, our attentive teams who diligently produce millions of tonnes of raw pet food each year, serving a community that's no longer just a local neighborhood but a UK-wide pack.
Nettie, thank you, from us all.
