Natural raw food for your dog and cat
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How Raw Pet Food Mimics Natures Design

Unleashing the Power of a Natural Diet

A natural diet or ingredients you have to Google?

Have you ever scrutinized the list of ingredients on a packet of commercial pet food? You'll likely encounter a slew of components that are unpronounceable or entirely alien to you. This is the crossroads we found ourselves at in 2004 when Fred, the family Boxer, was diagnosed with cancer. Our founder was struck with a realization: enough was enough. If ingredients originated from artificial sources or laboratories, or didn't even resemble food, then they shouldn't be considered food. Why, then, are we feeding these substances to our pets? We recognize the importance of a healthy diet in our human lives; shouldn't the same principles apply to our pets? For more insight, take a look at our article, "Raw Pet Food V Kibble."

Welcome to Nurturing by Nature and our world of raw pet food—a choice that not only transforms your pet's health but also enriches your life in ways you might not expect. In this article, we'll uncover the hidden truths of a natural diet, explore the eating habits of animals in the wild, delve into what zoo nutritionists recommend, and share how Nurturing by Nature has always sought guidance from Mother Nature herself for dietary wisdom.

Eating habits of wild animals

When you observe animals in the wild, it's evident that they don't munch on processed pellets. A lion's diet consists mainly of freshly caught prey, while a wild dog relies on a mix of meat, bones, and occasional fruits. Their meals are nutritionally balanced without the intervention of a science lab. At Nurturing by Nature, our approach to raw pet food aims to replicate this biological appropriateness, providing your pets with the nutrients they would naturally consume. While we now often provide loving homes for our pets and save them the worries of hunting for their dinner, their anatomy and digestive needs remain rooted in their natural heritage.

Lessons from Zoos: Nutrition in Captivity

Zoos offer a unique window into the study of animal diets. Zoo nutritionists go to great lengths to mimic a natural diet for their animals, often providing them with whole prey or fresh produce instead of relying on processed options. Here at Nurturing by Nature, we proudly provide food to the Bournemouth Oceanarium, which has shared with us the need to enrich the animals' natural environments with a variety of natural foods, all offering different natural enrichments. If experts who are tasked with conserving endangered species choose natural food over manufactured alternatives, shouldn't we consider the same for our pets?

Nurturing by Nature: A Pioneer in Natural Diets for Pets

Nurturing by Nature was founded on a simple principle—looking to nature for guidance in what we feed our pets. Our ethos is to offer food that is as close as possible to what animals would naturally eat. We prioritise quality over yield, rejecting the commercially-driven mentality that, sadly, often compromises pet food standards by utilising lower-cost ingredients to bulk out feeds. It is no surprise that high-quality raw pet food ingredients come at a cost that is more than that of lesser quality ingredients. We source from suppliers who provide the UK human food chain with products, such as supermarkets and well-known restaurants; this supports our process to consistently produce the very best high-quality raw pet food.

Raw Pet Food: A Lifestyle Choice

Switching to raw pet food isn't just a dietary change; it's a lifestyle choice. The positive energy you'll feel when you see your dog or cat healthier, more active, and happier is priceless. It's like rekindling your own bond with nature, and it's a joy that every pet owner deserves to experience.

A natural diet is the cornerstone of animal well-being, both in the wild and in our homes. Raw pet food offers an avenue to provide your pets with the balanced, quality nutrients that nature intended. It's not just a trend—it's a commitment to a better life for our four-legged family members. You can visibly see the quality by browsing the products in our store.

What We Know:


  • Wild animals eat a natural diet that is biologically appropriate for their species—what they can hunt and kill.

  • Zoos often mimic these natural diets to provide the best nutrition to animals in captivity. It’s a different approach than what we’ve heard from many small animal vets.

  • Raw pet food is more than a dietary change; it's a lifestyle choice that comes with a multitude of benefits for both you and your pet.

By embracing the raw pet food lifestyle, you're not just making a purchase; you're making a statement that quality, natural ingredients matter more than profits. So take the leap and join the community that believes in Nurturing by Nature.

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